Thursday, September 18, 2008

smoke & mirrors interactive jewellery range

www.888dag.comTurn Me On Design
‘Smoke & Mirrors’ – an interactive range of silver jewellery.

Smoke & Mirrors is a journey of enigmatic illusion that tests the logic of the mind and challenges
perceptions of reality.

An extension of Turn Me On Design’s former range,Oh Fiddlesticks, Smoke & Mirrors was created
from a jewellery fiddling addiction. The latest collection provides purpose to the ‘fiddled’ action, in
the form of horseshoes, keys and cubed pieces.

Each design is a relic of the past, with a nostalgic reference to ancient puzzles and games. The
‘Key’ necklace, is modelled on two interlinked antique keys; and the wearer’s aim is to separate
each piece using a designed groove system. Then there’s the six-sided ‘Cube’, which requires one
to consider all sides simultaneously while navigating a cross beam through the centre.

The very meaning of Smoke & Mirrors alludes to artful deception; tricks that are translated into the
functionality of each piece and concealed with a mysterious charm.

Smoke & Mirrors draws on geometric form and resolution, while merging the boundaries of object
and fashion design. Jewellery is no longer a static form, but a multifunctional enigma, one that
tests and celebrates the mind’s logic; communicating rationality and reason.

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